"Ten Tall Tales of Traditional Marketing That Cost You Tons"

Tall Tale #3 “Get your message in front of as many
people as possible”

Get it out there. Plaster it everywhere. Slap it on the
side of a bus. Paint it on a park bench. Cover your car
in it. Shout it from the highest mountain top. Do what
ever you have to, but get it out in front of as many
people as possible.

WRONG…WRONG…WRONG…WRONG…WRONG!

Market yourself this way and you’ll be spending
countless hours on your efforts. You’ll be wasting
precious time and energy on avenues that never bear
fruit and will be speaking to people who aren’t
listening and probably even annoying the crap out of
them. Ultimately, you will burn yourself out in an
exhaustive effort that yields absolutely zero. Yep, I
said it…Zero, Zip, Nada, Nothing. If you are one of the
many who buys into this philosophy you are most likely
already sitting on a curb somewhere huffing and puffing
with exhaustion. You are feeling like a candle burning
wicks on both ends and just want to throw in the towel
on this marketing stuff. But you can’t. It’s your
business’ livelihood at stake. What other option do you
have? There is ONE!

Now you know that you can not spend this much time
creating and managing marketing messages and delivering
them to the far reaches of the planet. You have a
business to take care of – or have you forgotten? It’s
easy to get wrapped up in the perceived glamour of the
marketing and advertising of process, but it’s
something you have to avoid at all costs. Your time is
the single most precious asset your company has and its
miss use is the reason why more businesses go under
faster than the R.M.S. Lusitania.

So, if not “get your message out in front of as many
people as possible,” what do you do? Get it out in
front of the right people, the right way, many, many
times. The Golden Snitch of this grueling game is
caught by doing two things: Planning and Targeting.

Creating a game plan…you’ve heard the coaches say it
umpteen times. But they are on to something…they have a
playbook and they stick to it. Even if times get tough
they still go to the trusty playbook. You need a
playbook and you need to know which players to put on
the field for each play. This takes an in-depth
knowledge of the advertising and marketing playing
field to figure out. It would take you ages to learn it
all, study courses, undergraduate and graduate degrees,
theses, trial and error, market studies and more. Did
you forget you had business to take care of, again?

Don’t worry! We’ve done all that crazy, hard stuff for
you. Use our “Gravitational Marketing Road Map” and it
will show you the SIMPLE way to create your very own
marketing playbook and help you identify which
advertisements to put on the field and when and how to
execute the plays effectively. It’s one handy little
tool to have around.

Tomorrow we’ll show you how you’re wasting tons of
dough in lost revenues by trying to under cut your
competition all over a sliver of market share.

Get the full ebook "Ten Tall Tales Of Traditional Marketing That Cost You Tons" and others at our website: http://www.scend.net/small_resources.htm

About the Author

ABOUT THE AUTHORS
Jimmy Vee & Travis Miller are the partners of scend, a nontraditional advertising agency and authors of the revolutionary “Gravitational Marketing System” which helps businesses harness the power of word-of-mouth advertising. They believe that if you are remarkable, you can be famous, people will know your name, and the world will beat a path to your door. For questions, comments, or to shoot the bull, email them directly: mailto:talk@scend.net